Part-Time Social Media Specialist (Work From Home)

Who We Are

At Sozoroad, we are a dynamic consulting and technology partner dedicated to assisting small and mid-sized businesses, nonprofit organizations, and local government entities in navigating change and fostering growth through innovation. Our team brings extensive expertise in digital strategy, operations, and emerging technologies—delivering practical solutions that make a tangible impact. We understand the unique challenges of our clients because we collaborate closely, listen attentively, and adapt swiftly. Our mission is clear: to empower organizations to address today's challenges and build for tomorrow—with smarter systems, sharper strategies, and a human touch. We think big, act boldly, and are laying the groundwork to become a leading force in our industry.

As a Part-Time Social Media Specialist at Sozoroad, you will be responsible for building, managing, and growing Sozoroad’s social media presence across relevant platforms. You will help shape our brand voice, engage our audience, and support business goals through thoughtful content, consistent interaction, and data-driven social media strategies.

This role is ideal for someone who is proactive, creative, and comfortable taking ownership of social media performance while collaborating closely with internal teams.

Responsibilities

• Plan, create, and schedule engaging social media content aligned with brand voice and marketing goals.
  
• Develop and execute social media strategies to increase brand awareness, engagement, and audience growth.
  
• Monitor social media channels daily, including comments, messages, and chats, and respond professionally and promptly.
  
• Actively manage community engagement by interacting with followers and addressing inquiries or concerns.
  
• Track and analyze social media performance using platform analytics and reporting tools.
  
• Provide insights and recommendations based on data to improve reach, engagement, and content performance.
  
• Stay updated on social media trends, platform updates, and best practices.
  
• Collaborate with internal teams to ensure messaging consistency and campaign alignment.
  

You are a proactive and creative individual who takes initiative and adapts quickly in a fast-paced environment. You communicate clearly, ask thoughtful questions when instructions are unclear, and take pride in maintaining a professional online presence for the brand. 

Requirements

• A bachelor's degree in Communications, Journalism, Marketing, or a related field is preferred but not required. Equivalent work experience will also be considered.
  
• Proven experience in content creation, content marketing, or a related role. (NOTE: Provide a link to your portfolio within your resume.)
  
• Strong understanding of SEO principles and best practices.
  
• Strong content creation skills tailored specifically for social media platforms.
  
• Solid understanding of social media strategy, audience behavior, and platform best practices.
  
• Experience interpreting social media analytics and turning insights into action.
  
• Excellent written and verbal communication skills in English.
  
• Strong community management and engagement skills.
  
• Highly organized, self-motivated, and able to meet deadlines independently.
  
• Willingness to learn about the B2B and professional services space.
  
• Ability to work collaboratively within Eastern Standard Time (EST) hours.
  
• Experience using social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer, etc.)  are a plus, but not required.
  
• Basic graphic design skills and familiarity with tools like Canva or Adobe Creative Suite are a plus, but not required.
  

Benefits

Sozoroad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are also committed to providing reasonable accommodations to individuals with disabilities throughout the hiring process.

We believe the strongest teams are built on a wide range of life experiences, ideas, and perspectives. We welcome applicants from all walks of life who are passionate about making an impact.